Go blue for World Drowning Prevention Day!

Our country has one of the highest drowning rates in the developed world. Last year 90 families and communities in Aotearoa were heartbroken by this tragic loss of life.

Save the date for World Drowning Prevention Day on 25 July and get your school, workplace or community to go blue. It is time to raise awareness and for everyone to learn how to stay safe in, on and around the water.

We are fortunate to enjoy the most stunning beaches, harbours, rivers, lakes and waterfalls. But we must learn to do so safely. Drowning is preventable. Take action to raise awareness and support drowning prevention initiatives:


  • Go blue and fundraise Get your workplace, school, or community group wearing blue for the day and raise money to help our work in preventing drowning.
  • Sign up for updates and free materials We will be in touch once our education and ‘Going Blue’ promotional packs are available (posters, balloons, stickers and bunting).

Fundraising Ideas:

  • Have a ‘going blue’ casual day or non-uniform day during the week of World Drowning Prevention Day in exchange for a donation
  • Run an educational event with morning tea and invite a gold coin donation at the door
  • Have a bake sale – hold a lunchtime bake sale full of blue treats and donate the proceeds
  • Gather raffle prize donations and sell raffle tickets at your event
  • Decorate your space with our going blue materials
  • Check out our Going Blue image gallery for inspiration

Float first

Learn a new survival skill with our Float first educational resources – it might just save your life or the life of someone you love.

Would you know what to do if you fell into our cold, New Zealand waters this winter? How would you survive if strong currents took you out to sea? Knowing how to respond in the first 60-90 seconds can make the difference between life and death.

In an emergency, panic or cold water shock can lead to drowning or cardiac arrest. Even the strongest swimmers can be affected.

Floating as your first response will increase your chances of staying alive.

Going Blue for Drowning Prevention Sign Up

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Our centres had a lot of fun and a lot of them didn’t even know about World Drowning Prevention Day before this – they’re keen to get on board every year!
Auckland Council pools

The students really enjoy supporting all of the work you and your team do and for very important reasons. Saving their life or the life of another. Keep up the fabulous job that you do… reminding us all that prevention is key!!
Flanshaw Road School

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