Unleash your potential… ride the waves of employment with us!

The DPA team was amongst the thousands at the ASB PolyFest over the past week, playing a support role for the Wai ora Tāmaki Makaurau promotional booth, addressing the employment journeys within the aquatic sector. The message was: “Unleash your potential… ride the waves of employment with us!

Over the past ten years, one third of those who drown in our Auckland region are Māori and Pacific young people yet very few Māori or Pacific peoples are employed in the aquatic sector, limiting the design, direction, and delivery of successful water safety initiatives.

Using a basketball activity with the primary message displayed on the backboard, and a booth highlighting career pathways, QR quotes for further information, and a collection of safety items displayed (see photos), this message was shared with youth and whānau over the four days.

Youth touch points: It was estimated over 900 youth and whānau were engaged per day (based on the average of 1 successful shooter to 5 non-successful shooters) totalling approximately 3,600 youth and family members.

Networking touch points: Seven co-exhibitors showed interest in discussing future partnerships to support youth and employment opportunities.

WOTM Stakeholder engagement: Financial contributions were received from DPA, Surf Life Saving NZ (SLSNZ) and Fyfod; Prize pack contributions from Swimsation, SLSNZ, CLM, Auckland Council, Vector Wero and Maritime NZ; and people power contributions for the booth roster included: DPA, Auckland Council, Coastguard Boating Education, SLSN, SafeKids, and MassSport.

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